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First Name *

Last Name *

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Type of Lead *

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Hi, is this (Client First Name)? {pause}

Hi (Client First Name) this is (rep), with Enevive, an independent research firm based out of Pleasant Grove.

You stopped by our booth at (event name / one of our events) and entered to win our $5,000 giveaway.

I see on your entry that your zip code is (Zip Code).

Is that correct? {pause}

Well, (Client First Name) recently we've found some issues in your area that may be affecting you and your family's health right now.

So... we're conducting a brief research survey to find out what you now about these issues, because we believe you have a right to know what's goin on.

This is an informational outreach call, there is nothing to buy on this call.

Would you mind helping me out with this short survey?

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Hi, is this (Client First Name)? {pause}

Hi (Client First Name) this is (rep), with Enevive, an independent research firm based out of Pleasant Grove.

We met you at (event name). You entered to win a $2,000 filtration system at our booth.

Does that ring a bell?

You didn't win the grand prize, but as a thank you for entering to win, we have a gift for you. Before I get to that, let me see if you qualify based on your answers.

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Hi, (rep) here with Enevive the research firm that you mailed in your water sample to, dated on (date) along with a short survey.

I have it right here in front of me and we've completed your testing. Do you have just a moment?

*yes: Okay great, I'll be very brief, but this is important. (Client First Name), outside of the test results, we've also found some issues in your area that may be affecting you and your family's health right now. So, I'd like to go over these questions with you because if you don't know what's going on, we believe you have the right to know. Is that okay?

*no: Of course. Would (specific day & time) or (specific day & time) be better for a brief call back?

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FRAME

1.There's no right or wrong answer.

2. Most of them are yes or no questions.

3. I'll go through it really quick.

4. and then after the survey, I'll share with you what we have found in your area, and you can decide what you'd like to do from there. Is that okay?

Did they fill out mailer survey?

-I see you selected ___ on being informed of any soil or water issues in your area prior to buying your home. Is that correct?

-I see you selected ___ on seeing your annual water toxicology report. Is that correct?

Has any other research firm ever contacted you about any soil or water issues in your area?

Federal law requires that your water provider publishes to the deeded owner of your home an annual water toxicology report, have you ever seen one of those mailed to you?

You may not have seen it because they are not required to send it to you if you are renting. We think that's a problem. Are you the home owner or are you renting?

home owner

renter

common.other_option

You may not have noticed it because you thought it was junk mail.

-I see you selected ___ on whether you believe the water a person drinks or bathes in could negatively affect their health. Is that right?

-{if no, skip this part} I see you selected yes on wanting information on the toxins in your own tap water.

Do you believe the quality of water a person drinks or bathes in could negatively affect their health?

Yes

Unsure

Would you like information on the toxins in your own tap water?

Okay (Client First Name), those are the first questions, now let me ask the final 3. Is that okay?

Now (client first name), our research found that every water softener grows and breeds virus & bacteria. we are NOT a water softener company and we don't recommend them - that said, do you have a water softener in your home right now?

Yes

Has it ever been cleaned or sanitized as far as you know?

Before today, had you heard of Chromium 6 or Tri-Halo-Methanes which are toxins that can be found in tap water?

If the water delivered to your home had tested positive for toxins that may increase the rates of things like infertility, liver disease, brain damage, or even things like cancer...how important would that be for you to know about on a scale from 1-10? (10 being most important)

Really? (use a curious, non judgemental tone) {pause} What makes you say that?

Where do you think your spouse or significant other would be on that same scale if applicable?

Finally, would you like to change any of your answers?

Based on your answers, I would like to send you an interactive learning experience we designed to get you all of the information.

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Uncover

So, (first name), based on what you’ve just told me, I think you’re going to be really interested in this.

First of all, you said that you’d never heard of trihalomethanes and/or chromium-6 [if applicable].

Unfortunately, your city's water supply has tested positive for both of those. EPA identifies these toxins as increasing the risk of many health issues including: birth defects, cancer, and liver disease.

Also, you said that you’ve never seen your annual water toxicology report [if applicable]. And even when people do see it, it can be confusing and difficult to understand.

But the big thing you stated in the survey was that you thought your spouse or significant other was a [spouse’s estimated score] out of 10 [if applicable], and you yourself said you were a [their score] out of 10.

So it sounds like this is really important to you. Is that right? {pause}

Based on that, I’d like to personally invite you to participate in the next phase of our research. Let me explain what that looks like.

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Mailer Uncover

So, (first name), based on what you’ve just told me, I think you’re going to be really interested in this.

First of all, you said that you’d never heard of trihalomethanes and/or chromium-6 [if applicable].

Unfortunately, your city's water supply has tested positive for both of those. EPA identifies these toxins as increasing the risk of many health issues including: birth defects, cancer, and liver disease.

Also, you said that you’ve never seen your annual water toxicology report [if applicable]. And even when people do see it, it can be confusing and difficult to understand.

We did do your TDS test. That stands for Total Dissolved Solids. Your result came back at (result). The ideal result would be anything below 20.

The big thing you stated in the survey was that you thought your spouse or significant other was a [spouse’s estimated score] out of 10 [if applicable], and you yourself said you were a [their score] out of 10.

So it sounds like this is really important to you. Is that right? {pause}

Based on that, I’d like to personally invite you to participate in the next phase of our research. Let me explain what that looks like.

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Reveal

(client first name), everything I'm about explain is completely free and there is nothing to buy here. This is for your information only.

*if softener: You mentioned that you have a water softener and you weren't aware that they grow and breed virus & bacteria. So, if you help us with the next phase of our research we will sanitize that for you free of charge. Normally that's a $129 value.

1. Out of respect for your time, we set aside 29 minutes and time ourselves. We will not tell you 29 minutes and then turn it into a three-hour sales presentation. We are a research firm; there is nothing to buy during this meeting.

2. We will share research and data relevant to your area, explain the sources, and answer your questions. Some information we discuss goes beyond what water companies and the EPA are required by law to disclose in annual reports. We will explain what those reports cover, what they do not, and what the additional sources actually show.

3.*if in-state: We will also test conduct 3 tests on your water with live results.

4. A lot of people wonder...if we're not selling anything what's in it for us. And the answer is...

-The feedback research from both you and your spouse {if applicable}.

-We also have petitions you may want to sign to improve the water quality in your area.

-We take that information up to the capitol.

Does that make sense?

Spouse Name

So that we can double up on our feedback research, for liability reasons, and so we can keep these meetings free...We do require that if you are married, both you and your spouse must attend this meeting. Does that make sense?

Charity Water

And finally, the best thing about what we do is that we make a $20 donation, in your name, to a non-profit called Charity:Water. Have you heard of them? They are an awesome non-profit that helps get clean water to those in need by digging wells.

For us to do this, all you have to do is schedule this discovery meeting with me on this call, and keep your first appointment without rescheduling, and we will make that donation for you.

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